In an effort to strike a delicate balance between player protection and taxation, Sweden is actively seeking ways to overcome the challenge of player distribution in online casinos. According to the latest report from the Swedish Trade Association for Online Gambling (BOS), only 77% of online gambling activities in the country are accounted for by local, licensed sites, despite the efforts of the regulator, Spelinspektionen.

Sweden is taking measures to safeguard players by imposing restrictions on deposits and bonuses. However, such limitations often drive players to turn to unlicensed operators offering more generous bonuses and conditions.

Bonuses play a pivotal role in influencing players' choices of where to play. Research in 2022 revealed that 32% of respondents cited bonuses as the primary reason for using unlicensed sites, compared to 21% in May 2021. Additionally, the allure of higher winning odds is also drawing players towards unlicensed platforms.

Regulators and iGaming companies face the challenge of striking the right balance between providing attractive bonuses and protecting players' interests. It is crucial to find solutions that satisfy both sides and address the issue of player distribution in the country.